Privacy Policy
Last Updated: June 2025 | Issued by BDL Systems
This Privacy Policy describes how BDL Systems ("we", "us", or "our") collects, uses, stores, and discloses personal information in the course of operating our business and providing our services (the "Services"). This Policy is issued in accordance with the Privacy Act 1988 (Cth) and the thirteen (13) Australian Privacy Principles (APPs) contained in Schedule 1 of that Act, as enforced by the Office of the Australian Information Commissioner (OAIC).
By accessing our website or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how we handle your personal information, please do not use our Services.
1. Our Commitment to Privacy (APP 1)
BDL Systems is committed to managing personal information in an open and transparent manner. We have implemented practices, procedures, and systems designed to ensure compliance with the APPs and to handle any privacy-related enquiries or complaints effectively.
This Privacy Policy is available free of charge on our website. If you would like a copy in an alternative format, please contact us using the details at the end of this Policy.
2. What Personal Information We Collect (APP 3)
We only collect personal information that is reasonably necessary for our business functions and activities. The types of personal information we may collect include:
Contact and Identity Information
When you enquire about or register to use our Services, we may collect your name, company name, postal address, telephone number, and email address.
Billing and Payment Information
When purchasing our Services, we collect billing name, address, and payment details. Payment transactions are processed by our third-party payment provider, Stripe (stripe.com). BDL Systems does not store credit card or financial account information on its own servers. Stripe's privacy policy is available at stripe.com/privacy.
Service Data
In using our Services, you may upload or create content such as business descriptions, logos, email addresses, photos, and other materials. This content is stored on our systems to enable delivery of the Services.
Technical and Diagnostic Information
If technical errors occur, we may request permission to collect diagnostic data including your operating system version, browser version, hardware details, and email address. This information is used solely to diagnose and resolve technical issues.
Website Analytics Information
As you navigate our website, we may collect information through cookies and web beacons, including your browser type, IP address, pages visited, and links clicked. This information is used to improve the functionality and user experience of our website. See Section 8 for more detail on cookies.
How We Collect Personal Information
We collect personal information directly from you where it is reasonable and practicable to do so. This includes when you complete online forms, contact us by phone or email, register for or use our Services, or interact with our website. We will not collect personal information by unlawful or unfair means.
3. Anonymity and Pseudonymity (APP 2)
Where lawful and practicable, we will give you the option of not identifying yourself, or of using a pseudonym, when interacting with us. However, if you choose not to provide certain personal information, we may be unable to provide you with the Services or respond to your enquiries.
4. How We Use Your Personal Information (APP 6)
We use personal information for the primary purpose for which it was collected. We will not use or disclose your personal information for a secondary purpose unless you have consented, or an exception under the Privacy Act applies.
The primary purposes for which we use your personal information include:
- Administering and delivering the Services to you
- Processing transactions and managing your account
- Providing customer support and responding to enquiries
- Sending you service updates, product announcements, and relevant communications
- Improving our products, services, and website
- Complying with our legal obligations
Direct Marketing (APP 7)
We may use your personal information to send you direct marketing communications about our services where you have consented to receive such communications, or where we have collected your information in the course of providing services to you and the communications relate to similar services. Every direct marketing communication will include a clear and functional opt-out mechanism. If you wish to opt out of receiving marketing communications, please contact us using the details at the end of this Policy or follow the unsubscribe instructions in any marketing message.
5. Disclosure of Personal Information (APP 6 & APP 8)
BDL Systems will not sell, rent, or trade your personal information to any third party.
We may disclose your personal information to third parties in the following circumstances:
Service Providers
We engage trusted third-party service providers to assist in delivering and improving our Services. These include providers of data storage, database management, web analytics, payment processing, and content creation services. All service providers are contractually required to handle your personal information in accordance with the APPs and are prohibited from using your information for any purpose other than the specific service they are providing to us.
Third-Party Integrations
Our Services may allow you to link your data to third-party platforms such as social media services. Any such linking is at your discretion and is subject to the privacy policies of those third parties. BDL Systems is not responsible for the privacy practices of third-party platforms.
Legal Disclosure
We may disclose your personal information where required or authorised by Australian law, including in response to a valid court order, subpoena, warrant, or lawful request from a government authority. Where permitted, we will take reasonable steps to notify you before disclosing your information in response to such a request.
Business Transactions
In the event of a merger, acquisition, or sale of business assets, personal information may be transferred to the successor entity as part of that transaction. Any successor will be required to continue handling your personal information in accordance with this Privacy Policy, or will notify you and seek your consent if they wish to use it in a materially different way.
Marketing and Public Relations
With your consent, we may identify you as a customer and use your name or logo in our marketing materials. This consent may be withdrawn at any time by contacting us.
6. Cross-Border Disclosure of Personal Information (APP 8)
Some of our service providers and third-party tools may store or process personal information outside of Australia. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure the recipient handles that information in a manner consistent with the APPs.
Prior to disclosing personal information to an overseas recipient, we will assess whether that country's privacy framework provides adequate protections, consistent with the international transfer whitelist and guidelines issued by the OAIC (in force December 2024). By using our Services, you acknowledge that your information may be stored or processed overseas in these circumstances.
7. Data Quality and Accuracy (APP 10)
We take reasonable steps to ensure that the personal information we hold about you is accurate, up to date, and complete. If you become aware that the personal information we hold about you is incorrect or out of date, please contact us so we can update our records.
8. Cookies and Analytics (APP 3 & APP 5)
Our website uses cookies and similar tracking technologies to improve your browsing experience and to analyse how our website is used. A cookie is a small file stored on your device that helps us recognise your browser and remember certain information.
We may use third-party analytics services such as Google Analytics to monitor website traffic and usage. Google's use of advertising cookies may enable it and its partners to serve personalised advertisements based on your visits to our website or other websites. You may opt out of personalised advertising by visiting Google Ads Settings at adssettings.google.com, or by visiting www.aboutads.info.
You can configure your browser to refuse cookies or to alert you when cookies are being sent. Please note that some parts of our website may not function properly if you disable cookies.
9. Security of Personal Information (APP 11)
BDL Systems takes reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, and disclosure. Our security measures include physical, technical, and administrative safeguards appropriate to the nature and sensitivity of the information held.
We will retain your personal information for as long as your account is active or as necessary to provide you with the Services and to comply with our legal obligations. When personal information is no longer required, we will take reasonable steps to destroy or permanently de-identify it.
If you close your account, we will cease active use of your personal information and take steps to delete or de-identify it, subject to any legal obligations requiring retention. Please note that there may be a brief delay between account closure and the deletion of data from backup systems.
10. Data Breach Notification (Privacy Act 1988, Part IIIC)
In the event of an eligible data breach — being a breach that is likely to result in serious harm to any individual whose personal information is involved — BDL Systems will comply with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988 (Cth). This includes:
- Conducting a prompt assessment of suspected breaches
- Notifying the OAIC as soon as practicable where an eligible data breach has occurred
- Notifying affected individuals directly, or by a public notification, as required
If you believe your personal information may have been compromised, please contact us immediately using the details at the end of this Policy.
11. Access to and Correction of Personal Information (APP 12 & APP 13)
You have the right to request access to the personal information BDL Systems holds about you, and to request that we correct any information that is inaccurate, out of date, incomplete, irrelevant, or misleading.
To make an access or correction request, please contact our Privacy Officer using the details at the end of this Policy. We will respond to your request within a reasonable time, generally within 30 days. We may ask you to verify your identity before providing access to your information.
We will not charge a fee for making an access or correction request, though reasonable fees may apply for the cost of locating and providing access to information in complex cases. If we are unable to grant access or make a correction, we will provide you with written reasons and information about how to make a complaint.
12. Privacy Complaints (APP 1)
If you believe that BDL Systems has interfered with your privacy or breached the APPs, you may make a complaint by contacting our Privacy Officer using the details below. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.
If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Post: GPO Box 5218, Sydney NSW 2001
13. Changes to This Privacy Policy
BDL Systems may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Where changes are material, we will notify you by email to the primary address associated with your account and/or by posting a notice on our website prior to the changes taking effect. We encourage you to review this Policy periodically. Continued use of our Services following notification of changes constitutes acceptance of the updated Policy.
14. Community Features
Our Services may include publicly accessible community features such as forums or blogs. Any information you post in these areas may be read, collected, and used by others. Your posts may remain accessible after you cancel your account. Please exercise care when sharing personal information in public areas of our Services.
15. Contact Us — Privacy Officer
For all privacy-related enquiries, access and correction requests, or complaints, please contact our Privacy Officer:
- Business Name: BDL Systems
- Email: info@bdlsystems.com
- Phone: +61 415 582 283
- Postal Address: 12 Glendora Lane
We are committed to resolving all privacy concerns promptly and in accordance with the Privacy Act 1988 (Cth).
Note: This Privacy Policy is a general-purpose document prepared to align with the Australian Privacy Principles under the Privacy Act 1988 (Cth). It does not constitute legal advice. You should seek independent legal advice to confirm that your privacy practices meet all obligations applicable to your specific business circumstances.